About
ABOUT US
We’re . We exist to unite the conditioning* community.
It’s not our goals that unite us, but the things we do to achieve them. Because although our training grounds and end goals might be different, sweat is our sport. And we’re a team of individuals who know that to go further, we go together.
Our legacy began in 2012, from a garage in Birmingham, UK with nothing but a sewing machine, a screen-printer and ambitions we had no right to hold. Today, we create the tools that help everyone become their personal best: the clothing you’ll sweat in, the content you’ll find inspiration in and the community you’ll become your best in.
Our family of employees, athletes and followers is now over 10 million strong, with a total social media following of over 18 million and customers in over 230 countries across our 14 online stores. Our employee family is growing too, with over 900 employees across offices in five regions, including Solihull, UK (just outside our hometown) and Denver, Colorado.
*Conditioning is everything we do today to prepare for tomorrow.
is led by:
Ben Francis – Founder & Chief Executive Officer
Niran Chana – President, International
Henry Spear – President, North America
Philip Daw – Chief Financial Officer
Danielle Petesic – Chief Product Officer
Noel Mack – Chief Brand Officer
Gemma Hulbert – Chief Data Officer
John Douglas – Chief Technology Officer
Dave Parry – Chief People Officer
Elizabeth Thompson – Chief Legal Officer
Steve Hewitt – Executive Chairman
About Us
Stimulating education through our equipment & services.
An example is how we empower Amsterdam’s primary school and high school football. Called ‘’School Football for primary school’’ And ‘’ Top score ‘’ competition for high school’’
About Us
We specialize in bringing elite sports expertise to the heart of public health and wellness initiatives. We are a premier project management firm that partners with government agencies to design, implement, and manage impactful health programs, sports facilities, and community wellness solutions. By leveraging our collaboration with world-class athletes like Robin Van Persie, Sergiño Dest, Ruud Gullit, and Justin Kluivert, we deliver performance-driven solutions that improve health outcomes, reduce healthcare costs, and foster strong, resilient communities.
From building state-of-the-art sports facilities and managing custom sports apparel, to creating tailored wellness programs and youth sports initiatives, our mission is to provide governments with the tools and expertise needed to elevate public health. Every project we manage is designed with precision, sustainability, and long-term community benefit at its core. We transform the power of sport into lasting public health benefits for generations to come.
How we serve.
delivering world-class project management rooted in elite sports expertise. We partner with governments to create sustainable, high-impact programs and facilities that enhance physical fitness, mental resilience, and community engagement. Through precision-managed initiatives, we aim to improve health outcomes, reduce healthcare costs, and build thriving, resilient communities powered by the excellence of top athletes.
Questions About what we can do for your organisation?
Email: info@ljugadorsport.com
